The National Museum of Toys / Miniatures exhibits and preserves one of the largest collections of antique toys and fine-scale miniatures in the world.
While at Design Ranch in Kansas City, I created the new brand to help the museum transition to a national status. In order to highlight the two distinct museum collections, we created a unique logo with an upper case 'T' (representing toys) and a lower case 'm' (representing miniatures). The use of a contrasting color way and clever conversations between the toys and miniatures gave the brand a little personality with BIG impact.
My Role: Design / Client: The National Museum of Toys/Miniatures / Studio: Design Ranch / Art Direction: Michelle Sondregger & Ingred Sidie / Copywriter: Claire Gude