Jessica Marak
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Focals by North

Focals by North are custom-built smart glasses with a holographic display. I teamed up with North to create a series of photos showing the in-store try-on experience for the “How to get Focals” section of their website.

 
 

Focals by North are custom-built smart glasses with a holographic display. I teamed up with North to create a series of photos showing the in-store try-on experience for the “How to get Focals” section of the website.

 
 
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We worked with North employees to ensure the interactions felt as authentic and natural as possible between the customer and the licensed optician.

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Capturing the customer experience

 
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My Role: Freelance Photographer & Editor / Client: Focals by North / Model: Elizabeth Stahlmann / Optician/Model: Adrian Garbutt / MUA: Jesse Rasmussen / Creative Director: Alessandro Rumie