Bandier is an online fashion retailer who specializes in athletic and fitness clothing for women. Using icons, patterns and a distinct color palette, I created a unified system that translates from social media to e-commerce platforms.
Icons and typography can be deconstructed to create a playful, loose system that unites Bandier's online presence through various touch points. I also created a social media campaign leading up to the launch of the new e-commerce site that visually interprets the change in season through color play creating an overall gradient effect in Bandier's Instagram feed.
My Role: Design / Client: Bandier / Agency: Sweden Unlimited / Art Director: Richard Agerbeek, Leja Kress & Alex Kress / Project Manager: Ashley Woeber