Doobie is a cannabis delivery service across California, Massachusetts, Arizona, and Missouri. I collaborated with the founder to cultivate a 70s-inspired brand aesthetic, reflecting the term's cultural origins. Balancing playfulness with premium credibility, the brand integrates collegiate elements like serif fonts and classic sports motifs alongside the groovy art direction.

My Role

Brand Design
Art Direction
Web Design

Credits

Client: Doobie
Copywriting: Jessy Cole
Photography: Hulswit Designs